Strategy

Mirth Connect is a leading open-source, cross-platform healthcare integration engine that enables the bidirectional exchange of HL7 messages across disparate systems, applications, and technology environments. Mirth Corporation (subsequently acquired by NextGen Healthcare) engaged AERTWORKS to evaluate strategic market expansion opportunities and identify new applications for its interoperability technology within the clinical diagnostics sector.

Strategy

Transition Networks (now part of Lantronix) has long been recognized as a leading provider of media conversion technologies for the telecommunications industry. Amid rapid technological change and evolving market dynamics, Transition Networks engaged AERTWORKS to conduct an independent strategic assessment and identify opportunities for growth and diversification. The company subsequently broadened its portfolio beyond traditional media converters to include intelligent, integrated networking solutions, switches, network adapters, and optical connectivity devices.

Strategy

Bio-Rad Laboratories is a leading global provider of in-vitro diagnostic (IVD) products, technologies, and solutions for clinical laboratories, with a particularly strong position in clinical quality control products, services, and information systems. Bio-Rad engaged AERTWORKS to conduct a comprehensive assessment of the evolving clinical diagnostics informatics landscape, examining emerging technologies, interoperability standards, industry trends, and opportunities to advance laboratory connectivity, data integration, and digital innovation.

Strategy

SIMSOLID™ pioneered a cloud-based structural analysis and simulation platform for complex CAD assemblies, eliminating the need for geometry simplification and traditional meshing—two of the most time-consuming and error-prone steps in conventional finite element analysis (FEA). To support its market launch, SIMSOLID engaged AERTWORKS to develop its brand identity, strategic market positioning, and go-to-market strategy, customer engagement, and program management. SIMSOLID was subsequently acquired by Altair, a global leader in computational science and engineering software.

Strategy

MacDougalls’ is a premier yachting center and marina serving the discerning boating communities of Cape Cod, Martha’s Vineyard, and Nantucket. AERTWORKS was engaged to reimagine its service model, brand identity, market positioning, and messaging, supported by a complete transformation of its digital presence. The result was a strategic repositioning from a traditional marina and boat repair yard to a premium, concierge-level yachting destination, introducing personalized valet services that allow yacht owners to simply call ahead and have their vessels ready—maximizing convenience, time on the water, and the overall ownership experience.

Strategy

KOVA International is a recognized provider of clinical diagnostic products, specializing in urinalysis controls and quality assurance solutions for laboratories worldwide. KOVA engaged AERTWORKS to modernize its digital presence and develop a comprehensive, responsive customer engagement platform accessible across desktop and mobile devices. The platform also streamlined business operations through integrated distributor and partner management, recruitment, newsletter administration, and an architecture designed for future e-commerce expansion. KOVA International was subsequently acquired by LGC Group a global leader in life sciences measurement and quality assurance.

Strategy

Brass Ring Spirit Brands is a U.S.-based spirits group specializing in the development, production, distribution, and marketing of premium craft spirits. Brass Ring engaged AERTWORKS to develop its brand strategy, market positioning, and digital marketing capabilities. The engagement included the design and implementation of a scalable, standardized brand portal architecture featuring social media integration, age verification, and industry-specific regulatory compliance. The flexible platform enabled the efficient launch and management of additional spirits brands while maintaining consistent brand presentation, customer engagement, and operational efficiency across the portfolio.

Unity Interlaboratory Program

Bio-Rad Laboratories’ Unity is a global leader in interlaboratory quality control and peer group reporting for clinical diagnostics laboratories. Serge Jonnaert led the modernization of its aging enterprise infrastructure, rearchitecting the platform around a scalable Linux server cluster, hybrid object-relational database, and .NET-based web interface. The transformation reduced monthly data processing from more than ten days to under three hours—an 80-fold performance improvement—while dramatically improving reliability, scalability, and operational efficiency. The platform has supported more than 22,000 laboratories across 93 countries through desktop and SaaS-based solutions, reinforcing Unity’s position as an industry benchmark for interlaboratory comparison.

QCNet

Bio-Rad Laboratories’ QCNet.com™ evolved from a basic online reporting portal into a comprehensive global customer engagement and educational platform for clinical diagnostics laboratories. Serge Jonnaert transformed the platform by integrating quality control and proficiency testing reports with industry news, professional education, and value-added services. Built on cost-effective open-source technologies, including (then popular) DotNetNuke and Moodle, the solution expanded customer engagement, strengthened brand loyalty, and established QCNet.com as a leading industry resource for laboratory quality control and professional development.

Standards Development

Serge Jonnaert serves as President of the IVD Industry Connectivity Consortium (IICC), a global nonprofit organization dedicated to advancing interoperability and standardization across the in-vitro diagnostics (IVD) industry. The consortium brings together industry stakeholders to develop, promote, and accelerate the adoption of unified connectivity standards, reducing the cost, complexity, and variability of data exchange between diagnostic instruments, middleware, Laboratory Information Systems (LIS), and Laboratory Automation Systems (LAS).

Distribution

Chapoo was a cloud-based collaboration and document control platform designed to securely manage complex projects across organizational boundaries. Supporting large CAD assemblies and associated project documentation, the solution provides configurable workflows, role-based access controls, version management, and comprehensive audit trails that track document reviews, annotations, approvals, and sign-offs. Serge Jonnaert helped establish its distribution in the US.

Distribution

BricsCAD, developed by Belgium-based Bricsys, is a powerful, cost-effective 2D/3D CAD platform recognized for its advanced functionality, native DWG compatibility, intuitive user experience, and AI-enhanced QUAD cursor. Offering perpetual licensing options, extensive API support, and global customer service, BricsCAD provides engineering and design firms with a compelling alternative to traditional CAD solutions. Serge Jonnaert helped establish its distribution in the US. Bricsys was acquired by Hexagon in 2018, strengthening Hexagon’s portfolio of engineering, design, and construction technologies.