Grow – AERTWORKS

A business with a dream, of growth and progress, a vision of expansion, to take it to the next. To build a presence, in every corner of the globe, to capture new markets, and thrive in its stride…

Market Assessment

We have immediate access to business leaders across various industries in North America, Europe, Asia, Latin America, and Africa. We ask all the right questions, assess the market potential for and receptivity to your product or service, evaluate it against comparable offerings in the space, and based on this information, develop an in-depth analysis and recommendation. We give you valuable insights into prospective markets, gather competitive intelligence, suggest possible joint-ventures and partnerships, or just help you with the definition of a plan of attack. We will help you translate your product or service to the lingo of its new target audience. From high volume consumer products to unique B2B enterprise solutions that require industry specific regulatory knowledge and consultative sales finesse, we help you build your channel and develop the necessary tools with programs to get traction, from social media, direct and email promotions, to conferences and tradeshows, distributor and reseller events.

We go beyond a superficial assessment and will even research the suitability of symbols, colloquial speech, color palettes, and visual elements in your brand, product and messaging to assure that your message does not get ‘lost in translation’ or exposes you to ridicule by an offended audience. We can organize in-country test marketing to assure that your marketing vehicles hit their mark.

Marketing Services

We help you build a customer-centric marketing model to secure long-term, profitable customer relationships. From nurturing your early adopters into passionate customer advocates for your product to broad acquisition and lead generation campaigns as well as customer loyalty programs. We not only assist you in designing and executing the initiatives, but we also guide you through the nuts and bolts of implementing the necessary customer relationship management systems, as well as campaign management, predictive modeling, analytics and business intelligence systems to track, measure, and report your success.

We can evaluate the untapped potential of your current products and services in other industries, adjacent or international markets, assess the expandability of your product. We give you valuable insights into prospective markets, gather competitive intelligence, suggest possible joint-ventures and partnerships, or just help you with the definition of a plan of attack. We will help you translate your product or service to the lingo of its new target audience. From high volume retail products to unique B2B services that require industry specific regulatory knowledge and consultative sales finesse, we help you build your channel and develop the necessary tools and programs to get traction, from social media, direct and email promotions, conferences and tradeshows, distributor and reseller events, to in-store promotions and rebate programs.

Demand Generation

Helping you get above the noise and create demand requires the merging of strategy, design excellence and the artful, balanced use of both old and new media. We take a pragmatic approach to drive maximum impact through innovative social, print, mobile, TV, event, and hyper-local campaigns. We set clear objectives that will result in measurable growth and engage the best creative talent at negotiated, affordable rates. We assure that the executions ‘pop’, engage, tell a story, fascinate, but more than anything… book results.

We pride ourselves on developing high impact campaigns with above industry response rates for any budget. We make every dollar count. From high volume retail goods to unique vertical products that require consultative sales finesse, we help you build your channel and develop the necessary tools and programs to get traction, from direct and email promotions, distributor and reseller events, to in-store promotions and rebate programs. We have experience with media relations, creative development for campaigns, print, online, social, and multimedia materials, as well as sales tools and materials needed to maintain relationships with channel and synergy partners.

Let us help you drive demand with programs that will work both at home and abroad. Enjoy the economies of scale brought by using many of the underutilized transnational marketing services that will save you time, resources and money. With our help you will be able to define customer engaging campaigns that transcend geographical and cultural borders.

Global Expansion

We will set up distribution for you on a commission or retainer basis. We will be your first eyes and ears on the ground, negotiate on your behalf. From the initial single lead follow-up to the full operational build-out of your subsidiary, we will represent your brand with a bigger-than-life passion and pride. We already have an extensive database of carefully screened resellers and independent sales agents that may immediately be interested in representing your product, here and abroad.
We use an enterprise class customer relationship management (CRM) system, an online support and education platform, as well as campaign management, analytics, and business intelligence systems to track, measure, and report our success. From nurturing your early adopters into passionate customer advocates, we use the latest technologies to build a customer-centric marketing model to secure long-term, profitable relationships.

Deal Structuring

We have a solid track record in negotiating successful multi-million dollar international deals, including distribution, licensing, JVs, consortiums, volume purchase agreements, and government contracts. Let us be your negotiator on the ground. We can frame the best possible “win-win” and will skillfully use all modalities that you allow us to address disagreements on terms and conditions. We are diligent every step along the way with tremendous attention for detail. As part of our service, we provide ongoing contract monitoring to ensure that your channel partners stay compliant.

Synergy Partnerships

We make it simple and easy to develop and manage partnerships. We look for unique synergies, make introductions, facilitate discussions, and contract negotiations, from basic co-marketing arrangements to potential mergers and acquisitions. Once established, we can continue to nurture and manage the partnership commitments.

Mergers & Acquisitions

If you want to explore a merger or acquisition, let us help you qualify the targets. We can assist you with technical and marketing due diligence, including the target’s value proposition, product and service strengths and weaknesses, technology and IP evaluation, value chain analysis, market position and trends, all captured in a succinct Target Acquisition Profile.
We have experience in key technology and healthcare industry segments to pre-screen roll-up opportunities based on portfolio composition, intellectual property, geographical and operational synergies, as well as succession. We can develop an investment thesis with various roll-up scenarios and provide guidance on the expected probability of success.

Government Contracts

Do you have products or technology that may interest US federal or state governments? We have experience with grants, special tenders, and GSA contracts. We currently service several products and services through the GSA Federal Micro Purchases Program as well as eBuy. We also supply highly regulated departments such as the US Navy, US Army, FDA, NIH, and CDC.