In this moment of uncertainty, I stand tall, planning for a summit, and endeavor to make this new venture mine. Though the path ahead is unknown, I take the first step with no fear, daring to challenge the unknown that awaits me. I draw strength from the courage of those who have gone before me, and find comfort in knowing that I shall not be alone. For this journey ahead, I will not be deterred, for I am determined to forge a new path to explore.

We combine highly creative ideation and design thinking with disciplined business analysis to help you transform the way your organization develops its next product, service, strategy, or process. We offer workshops that are very interactive and can include case-study components presented by you or your team.

The services can be provided in English, Dutch, French and German.

“Aertworks was instrumental in the development of Suttle’s “Intelligent Home, Securely Connected.” market strategy. Aertworks was very well researched, very thorough, and connected well with the company’s resources in Marketing, Sales, Product Management, Engineering, and Operations. The end result is that the company is well positioned to leverage it’s long history and strong brand as a disruptive force in the market, and go solve real-world problems for our customers.”

Bruce Blackwood, President and General Manager


“Aertworks® conducted an external strategy evaluation for Transition Networks to bolster the company’s ability to adapt to rapid changes in the market. They were able to identify key areas of improvement, and made excellent recommendations on how to address them, supported by well researched data.”

Sev Sadura, General Manager

Transition Networks

“An interesting experience because of the multi-cultural context. The work session was stimulating and opened new horizons on how to work both creatively and disciplined.”

Marc Traverson, Executive Coach

Paris, France

Strategize under the Sun

There is no place in the world more conducive to creative flow than Southern California. Its majestic seaside setting provides a backdrop of inspiration, serenity, and beauty. Step away from the office for a couple of days and come and work with us here. Southern Orange County features some of the best properties for executive offsites and workshops.

Give us your strategic challenges; we’ll conduct the research and prepare a meeting that will guide you -and your team- through a creative, critical, divergent thinking process that will deliver meaningful results. Leave with a new vision, new product or service ideas, a solution, or just a path forward.

Here’s a small selection of recommended facilities:

Strategy Review

If you’re uncertain about your team’s strategy or just want an independent, third-party assessment, we offer software companies a comprehensive review. You benefit from years of industry experience. Our team of consultants has worked in the software industry for many years and have a deep understanding of the ever-changing market conditions. With our expert advice, software companies can make informed decisions about their future strategies. We’ll help you identify opportunities for growth and make sure that your strategies are in line with the latest trends in the software industry. We provide an actionable, written Strategy Review Report, which identifies potential deficiencies and recommendations, along with remediation advice, if necessary.