KOVA International’s (www.kovaintl.com) new customer engagement platform was built using responsive design technology, allowing customers to access it from a desktop, smart phone, or tablet. It features an interactive product catalog with convenient links to relevant regulatory and safety documents, as well as electronic value sheets for KOVA’s renowned urinalysis control products. Also new are reference materials related to urinalysis for laboratory professionals, clinicians, and patients. Build around WordPress and WooCommerce, it also provides several new back office functions such as distributor and partner management, job postings, newsletter management, and is provisioned for future eCommerce expansion.